INDIA – The tension between India and China rose to new heights when the Indian government imposed a ban of all Chinese apps and products, displacing many Tik-Tok celebrities out of a means to make extra cash on the side through sheer talent.
The void left Facebook with an opportunity to finally fill the gap with the new Instagram Reels feature that plays out exactly like Tik-Tok except on the Instagram app considering rumors have it that Tik-Tok was designed out of Instagram’s explore tab.
Reels would be a new tool that could record small “vine-like” videos that last 15 seconds much like the Facebook stories feature except fully accessible to the community in a space fort he videos known as the Top Reels.
“We’re planning to start testing an updated version of Reels in more countries.Reels is a fun, creative way for people to both express themselves and be entertained. We’re excited to bring this new version to more of our global community. No further plans to share on launch date or countries for now.”a Facebook spokesperson told Business Insider.
Reels had tried to kick-start in Brazil last year but to a very slow beginning that lead to a lot of tweaking and fixing up. The app eventually was launched in France and Germany where it prompted the phasing out of Lasso, a Facebook stand-alone app that was to rival Tik-Tok with the word being that Lasso actually evolved into Reels.
Many Indians, most from the lower tier of the economy, stated how much Tik-Tok was influential in many ways to their lives from providing an escape to keep mental health positive to feeling celebrity as their condition of life is solidly hand to mouth, Tik-Tok gave them a way to showcase their talents from dancing, acting, comedy, singing and all forms of leisurely fun that turned farmers into overnight sensations , who have turned nobodies into celebrities that were later offered influencer deals.
Many shifted from Tik-Tok fame into launching Patreons and branding themselves so their value in the celebrity market can grow. It was for this reason many were outraged with the decision by their prime minister to boycott all China-made apps and products but with Facebook stepping into the scene, there might be hope yet for the already existing and newly budding video stars.
